| 俞敏,王亚男,武瑾媛.科技期刊微信公众平台的选题策划研究.编辑学报,2017,29(4):335-339 |
| 科技期刊微信公众平台的选题策划研究 |
| Subject selection and planning on WeChat public platform of sci-tech journals |
| 投稿时间：2017-03-05 修订日期：2017-03-05 |
| DOI：10.16811/j.cnki.1001-4314.2017.04.009 |
| 中文关键词: 科期期刊 微传播 移动阅读 微信传播形式 选题策划 |
| 英文关键词: sci-tech journal micro-communication mobile reading WeChat communication form subject selection and planning |
| 基金项目: |
|
| 摘要点击次数: 1714 |
| 全文下载次数: 1296 |
| 中文摘要: |
| 科技期刊作为传统媒体,要想在微传播的新媒体时代保持话语权和影响力,应该将移动互联网作为谋求新竞争优势的战略方向。本文讨论科技期刊微信公众平台的功能定位和受众群体定位问题,结合微信传播形式和受众需求,归纳出适应科技期刊微信公众平台的6种选题类型——时效新闻类、知识技术类、人文类、深度类、服务类和商业类选题,并针对每种选题探讨相应的策划方法。 |
| 英文摘要: |
| Sci-tech journals, as one of the traditional media, should seek new competitive advantages in the strategic direction of mobile Internet in order to maintain their discourse power and influence in the new media era of micro-communication. In this paper, we discuss function positioning and audience positioning on WeChat public platform of sci-tech journals. Considering WeChat communication form and demand of audience, we sum up six categories of subject suitable for WeChat public platform of sci-tech journals, namely, news, knowledge & technology, humanities, in-depth type, service and business. Furthermore, we analyze the corresponding planning method for each subject. |
|
查看全文
查看/发表评论 下载PDF阅读器 |
| 关闭 |
|
|
|
