| 武晓耕,韩俊,樊云飞,刘碧颖.科技学术期刊微信公众号的选择策略分析.编辑学报,2017,29(4):384-386 |
| 科技学术期刊微信公众号的选择策略分析 |
| Choice strategy of WeChat official accounts in scientific academic journals |
| 投稿时间：2017-01-03 修订日期：2017-01-03 |
| DOI：10.16811/j.cnki.1001-4314.2017.04.024 |
| 中文关键词: 科技学术期刊 微信 微信公众号 |
| 英文关键词: scientific academic journal WeChat WeChat official accounts |
| 基金项目:西北工业大学政策与战略研究基金项目(2017ZCY32) |
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| 中文摘要: |
| 微信公众号已经成为当前最重要的媒介之一,但人们对它的类型区分并不十分了解,这对科技学术期刊在选择和申请微信公众号的过程中造成一定的困难；因此,文章介绍不同微信公众号类型的优缺点以及适合的期刊种类,以期为科技学术期刊申请和开通适合自己的微信公众号提供参考。 |
| 英文摘要: |
| The WeChat official account has become one of the most important media, however, its classification is not clear for many people, which make it difficult for many scientific academic journals to choose and apply appropriate WeChat official account. Therefore, in this paper, several different types of Wechat official accounts are introduced and their advantages and disadvantages are analyzed, to provide reference for scientific academic journals which need to apply and develop their own WeChat official accounts. |
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