| 夏登武.学术期刊跨平台传播问题研究.编辑学报,2017,29(6):520-523 |
| 学术期刊跨平台传播问题研究 |
| Research on cross platform communication of academic journals// |
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| DOI：10.16811/j.cnki.1001-4314.2017.06.004 |
| 中文关键词: 学术期刊 传播平台 传播价值 全媒体 |
| 英文关键词: academic journal communication platform dissemination value all media |
| 基金项目: |
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| 摘要点击次数: 1437 |
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| 中文摘要: |
| 从内容生产、重构“传—受”关系、拓展多媒体传播渠道3个维度分析学术期刊跨平台传播问题。提出:1)改变学术期刊生存逻辑——将学术内容采集“点”延成“链”,信息加工由单元化变为多元化；2)重新定位学术期刊的“传—受”关系,利用互动平台让学术期刊回到学术共同体的中心,并把“小众”学术推向“大众”视野；3)根据不同媒介平台功能,拓展学术期刊传播渠道等实现学术期刊跨平台传播的路径,以使学术期刊获得立体化展示科研信息的传播效应,并在全媒体领域形成一个多层次学术信息传播圈。 |
| 英文摘要: |
| This paper analyzes the problems of cross platform communication of academic journals from three dimensions:the content production, the reconstruction of the relationship between communication and reception, and the development of multimedia communication channels. The paper puts forward that we should:1) change the survival logic of academic journals, extend the acquisition “point” of academic content into a “chain”, and diversify the information processing forms; 2) reposition the “transmission-acceptance” relationship of academic journals, use the interactive platform of academic journals to let the academic journals back into the community center, and push the science into the “public” perspective; 3) according to the functions of different media platforms, expand the channels of academic journals to enable the academic journals to achieve three-dimensional dissemination of scientific research information, and form a multi-level academic information dissemination circle in the all-media era. |
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