文章摘要
冯广清,黄亚博.期刊选题策划与栏目创新的实践与思考 ——以《江苏中医药》为例.编辑学报,2017,29(6):593-596
期刊选题策划与栏目创新的实践与思考 ——以《江苏中医药》为例
Practice and reflection on the planning of subjects and innovation of columns:taking Jiangsu Journal of traditional Chinese Medicine as an example//
  
DOI:10.16811/j.cnki.1001-4314.2017.06.026
中文关键词: 选题策划  栏目创新  实证研究  期刊
英文关键词: planning of subjects  innovation of columns  empirical research  periodical
基金项目:
作者单位
冯广清 《江苏中医药》编辑部,210029,南京 
黄亚博 《江苏中医药》编辑部,210029,南京 
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中文摘要:
      选题策划与栏目创新是办刊人对期刊刊登主题与内容的设计安排,体现办刊人办刊思想、职业水平和创造能力。在选题策划与栏目创新中,《江苏中医药》杂志通过自身实践总结出借题发挥法、借鸡生蛋法、移花接木法、先声夺人法、八仙过海法、小题大做法、暗香微度法、无中生有法等8种策略,对期刊建设具有积极的借鉴意义。
英文摘要:
      The planning of subjects and the innovation of columns are the design of the subjects and contents of periodicals, which reflect the editors’ thinking, professional level and creative ability. In the selection of topics and the innovation of columns, the editors of Jiangsu Journal of traditional Chinese Medicine sums up eight strategies through their own practice, which have positive significance for the construction of periodicals.
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