| 郭伟.学术期刊融合新媒体需要解决的关键问题.编辑学报,2018,30(2):137-140 |
| 学术期刊融合新媒体需要解决的关键问题 |
| Key problems to be solved on academic journals integrated with new media |
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| DOI：10.16811/j.cnki.1001-4314.2018.02.007 |
| 中文关键词: 学术期刊 新媒体 媒体融合 微信 App |
| 英文关键词: academic journal new media media convergence WeChat App |
| 基金项目:*吉林省社会科学基金项目(2017B133)；中国高校科技期刊研究会专项基金资助(CUJS 2017-010) |
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| 中文摘要: |
| 大多数学术期刊与新媒体融合的效果不理想。通过文献及实际调查研究学术期刊新媒体的规模,总结、归纳存在的主要问题,分析导致学术期刊新媒体关注度低、互动性差、推送频率低的原因。提出实现学术期刊与新媒体深度融合需要解决的几个关键性问题:科学谋划,合理定位新媒体；加强内容建设,凸显平台特色；打破技术壁垒,培养新媒体人才；探索、创新媒体融合模式；建立客观的学术期刊新媒体影响力评价标准。 |
| 英文摘要: |
| The effect of new media integration of most of academic journals is not ideal. This paper studies the scale of new media Applications of academic journals through literature review and practical investigation, and summarizes the main problems, the causes of low attention, poor interactivity, low push frequency of new media in academic journals. Key problems to be solved on new media integration in academic journals are put forward:scientific planning, rational orientation of new media; strengthening contents, displaying platform characteristics; breaking technological barriers, cultivating talents of new media; exploring and creating media convergence mode; establishing influential evaluation standards of new media in academic journals. |
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