文章摘要
李静,游苏宁.集媒体创新之大成〓促编辑脑洞之大开.编辑学报,2018,30(3):327-330
集媒体创新之大成〓促编辑脑洞之大开
Abstract
  
DOI:10.16811/j.cnki.1001-4314.2018.03.035
中文关键词: 杂志  媒体  创新报告 Innovation in Magazine 2017-2018 World Report:an in-depth book will greatly enrich our mindLI Jing, YOU Suning
英文关键词: magazine  media  innovation report First-author’s address
基金项目:
作者单位
李静 《中华耳鼻咽喉头颈外科杂志》编辑部 
游苏宁 中华医学会继续教育部:100710,北京 
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中文摘要:
      《2017—2018世界杂志媒体创新报告》的编者从全球的视野介绍了2017—2018年世界杂志媒体创新的发展前沿。编者精心挑选并高度概括了当今世界杂志媒体的主要亮点,介绍了即时通信应用程序和聊天机器人的发展;如何为读者“量体裁衣”,从而实现内容精准投放;期刊盈利的多种模式;提出需要对传统媒体进行改革,方能再续辉煌等方面的内容。该书向读者展现了全球期刊业在乱中求变以求创新发展的成功之道,为读者提供了宝贵的经验。
英文摘要:
      After reading Innovation in Magazine 2017-2018 World Report, we found that the book introduced the development frontier of innovation in magazine media from 2017 to 2018 from the globally unique perspective. The editor carefully selected and highly summarized the current spotlights of world magazine media, and introduced the progress of instant messaging application and chat robot. Moreover, the editor put forward that magazine should publish different contents according to readers’ actual circumstance, illustrated various profit models, and pointed the need to reform traditional media so as to continue to be brilliant. This report showed the success of the global magazine industry and provided valuable experience for readers.
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