| 刘丹,苟莉,王雁,杜亮.医学期刊微信公众号用户需求调查分析 ——以《中国修复重建外科杂志》为例.编辑学报,2018,30(4):406-409 |
| 医学期刊微信公众号用户需求调查分析 ——以《中国修复重建外科杂志》为例 |
| An analysis of the user’s expectations on medical journal’s WeChat public account:a case study of Chinese Journal of Reparative and Reconstructive Surgery// |
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| DOI：10.16811/j.cnki.1001-4314.2018.04.021 |
| 中文关键词: 微信公众号 医学期刊 用户 问卷调查 |
| 英文关键词: WeChat public account medical journal user questionnaire |
| 基金项目: |
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| 摘要点击次数: 1175 |
| 全文下载次数: 1054 |
| 中文摘要: |
| 以《中国修复重建外科杂志》网站注册用户为对象,采用问卷形式调查其对医学期刊微信公众号的需求,分析调查结果并制定下一步微信公众号的建设方向及改进措施,以期达到提高微信公众号关注度、提升期刊学术影响力的目的,构建优秀的微信公众平台。 |
| 英文摘要: |
| This study aims to investigate the user’s expectations on a medical journal’s WeChat public account. It involves inviting the subscribed users of the official account of Chinese Journal of Reparative and Reconstructive Surgery to participate a questionnaire. Based on the questionnaire results, some strategies are proposed for future improvement, with the aim to refine the functions of an official WeChat public account, and fully leverage the social media to spread the influence of medical journals. |
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