| 辛亮,黄雅意,黄锋.科技期刊微信公众平台与纸刊融合的关键点.编辑学报,2018,30(4):410-411 |
| 科技期刊微信公众平台与纸刊融合的关键点 |
| Key points for the integration of WeChat public platform and sci-tech journals |
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| DOI：10.16811/j.cnki.1001-4314.2018.04.022 |
| 中文关键词: 微信公众平台 融合 科技期刊 |
| 英文关键词: WeChat public platform convergence sci-tech journal |
| 基金项目:* 重庆市高校期刊研究会科研项目；2017年度重庆市出版专项资金资助项目 |
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| 中文摘要: |
| 微信公众平台作为科技期刊“借力”新媒体转型发展的主要途径之一,给科技期刊带来了新的刺激点。针对微信公众平台和纸刊各自的特点,结合运营经验,提出了两者融合的3个关键点:找准定位——因势利导、办出特色;思维创新——打破常规、敢于“出格”;人才培养——以人为本、铸牢基石。 |
| 英文摘要: |
| As one of the main ways of transformation and development of “leveraging” new media, the WeChat public platform has brought new stimulating points to sci-tech journals. According to the characteristics of WeChat public platform and the sci-tech journals, combined with the operation experience, three key points are proposed as follows:1) finding the right position—to guide the situation and to make the characteristics; 2) thinking innovation—breaking the routine and dared to be “out of order”; 3) personnel training—people-oriented and stable footstone. |
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