文章摘要
张广萌,韩婧,苏磊,张昕.打造特色栏目塑造期刊品牌 ——以《科技与出版》的《资格考试服务》栏目策划为例.编辑学报,2018,30(4):412-415
打造特色栏目塑造期刊品牌 ——以《科技与出版》的《资格考试服务》栏目策划为例
Setting characteristic columns to create journal’s brand: taking publishing qualification examination service column planning of Science-Technology & Publication as an example
  
DOI:10.16811/j.cnki.1001-4314.2018.04.023
中文关键词: 出版专业技术人员职业资格考试  特色栏目  专刊  品牌效应  转型
英文关键词: qualification examination for publishing professionals  characteristic column  special issue  brand effect  transformation
基金项目:
作者单位
张广萌 清华大学出版社期刊中心,100084,北京 
韩婧 清华大学出版社期刊中心,100084,北京 
苏磊 清华大学出版社期刊中心,100084,北京 
张昕 清华大学出版社期刊中心,100084,北京 
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中文摘要:
      特色栏目是期刊核心竞争力的体现,是期刊办刊理念的总结提升。本文以《科技与出版》的《资格考试服务》栏目策划为例,分析总结其品牌栏目的构建和优化思路:在办刊宗旨引领下,精准定位,专注于对出版专业职业资格考试工作的追踪策划,精心构建一流的专栏作者团队,精准组织栏目内容;积微成著,持续推出《资格考试服务》专刊。并融合新媒体,精心打造资格考试在线测评课程,多途径提升栏目品牌影响力。通过《资格考试服务》特色栏目的打造,塑造了一流的期刊品牌,切实提升了期刊的社会影响力,为出版行业人才的可持续发展提供了有力的支持。
英文摘要:
      Characteristic columns reflect the core competitiveness of a journal, and are the improvement of journal’s development concept. Taking publishing qualification examination service column planning of Science-Technology & Publication as an example, we analyze and conclude the building and optimization ideas of characteristic columns, i.e. following the journal’s development concept, positioning accurately and focusing on tracking and planning of examination work, organizing professional author’s team for the column, and organize column’s content accurately. Many a little makes a mickle. We compile the corresponding contents longitudinally again to push out the print special issues; meanwhile, by integrating new media, we create the online courses of publishing qualification examination to improve the column’s brand influence. Through publishing qualification examination service column planning, we create the famous journal brand, improve the social influence of journal and provide strong support for professionals’ sustainable development.
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