| 李敬文,郭萌,薛爱华.医学期刊多渠道结合广告营销策略 ——以《中国防痨杂志》为例.编辑学报,2018,30(5):516-518 |
| 医学期刊多渠道结合广告营销策略 ——以《中国防痨杂志》为例 |
| Multi-channel advertising and marketing strategy of medical journals:taking Chinese Journal of Antituberculosis as a case |
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| DOI：10.16811/j.cnki.1001-4314.2018.05.022 |
| 中文关键词: 医学期刊 广告经营 多渠道结合 |
| 英文关键词: medical journal advertising operation multi-channel |
| 基金项目: |
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| 摘要点击次数: 1299 |
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| 中文摘要: |
| 强调科技期刊进行广告营销的重要性,并以《中国防痨杂志》为例,结合期刊广告营销的实践经验,介绍期刊通过纸刊、学术活动、微信、网站等多种渠道结合的方式在广告营销方面的运用。 |
| 英文摘要: |
| Emphasizing the importance of sci-tech journals for advertising and marketing, and taking Chinese Journal of Antituberculosis as a case, combined with the practical experience of the journal’s advertising and marketing, this paper introduces the way of combining periodicals through print advertisements, academic activities, WeChat, websites and other channels of marketing. |
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