| 王娟.在“互联网+”背景下打造行业品牌期刊 ——以《生活用纸》的实践为例.编辑学报,2018,30(5):519-521 |
| 在“互联网+”背景下打造行业品牌期刊 ——以《生活用纸》的实践为例 |
| Establishing industrial brand journal in the era of “Internet plus”:taking the practice of Tissue Paper & Disposable Products for example |
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| DOI：10.16811/j.cnki.1001-4314.2018.05.023 |
| 中文关键词: 行业品牌期刊 数字出版 增值服务 融合发展 |
| 英文关键词: industrial brand journal digital publication value-added service integrative development |
| 基金项目: |
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| 中文摘要: |
| 在“互联网+”时代,科技期刊想要树立品牌形象,争取在特定行业内的话语权和影响力,必须积极探索新的出版方式和运营模式。本文结合《生活用纸》的具体实践,探讨了行业科技期刊通过布局数字化出版,开拓专业服务领域来增强品牌效应的方法。并强调纸刊、网站、移动出版和服务项目不能简单重复或者相互独立,而应有机结合,融合发展,共同构筑集约化发展态势。 |
| 英文摘要: |
| In the “Internet plus” era, sci-tech journals must actively explore new ways of publishing and operating to establish brand image and journal influence in a particular industry. Based on the practice of Tissue Paper & Disposable Products magazine, this paper discusses the way to enhance the brand effect of journals by exploring digital publishing and new services. It is also emphasized that the printed journal, website, mobile publishing and services cannot simply copy the contents from each other or develop seperately, but should be organically integrated to form an intensive development mode. |
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