| 赵彩虹.科技期刊中序号类下标常见问题辨析.编辑学报,2019,31(1):44 |
| 科技期刊中序号类下标常见问题辨析 |
| Developing the function of editorial board as think tank based on brand awareness:taking Progress in Pharmaceutical Science as an example |
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| DOI：10.16811/j.cnki.1001-4314.2019.01.015 |
| 中文关键词: 科技期刊 编委会 智库 品牌意识 |
| 英文关键词: scientific journal editorial board think tank brand awareness |
| 基金项目:*2017年度江苏省期刊协会资助课题(2017JSQKA04)；中央高校基本科研业务费专项资金(2632018PY31) |
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| 中文摘要: |
| 科技期刊编委会作为期刊发展的“学术顾问团”,在期刊运营中扮演“舵手”的角色,其成员作为非独占性资源,对期刊发展起着推动作用,期刊运营者需充分重视编委资源的整合利用。以《药学进展》改版为例,探讨期刊为挖掘编委会智库功能,服务办刊能力建设,通过高端编委团队的构建和系列学术活动的策划,在品牌塑造、品牌延伸和品牌输出方面的运营策略。 |
| 英文摘要: |
| As the academic advisory group, editorial board of the scientific journals plays the role of pilot in journal operating, and the members of editorial board play the important part in promoting the development of the journals. But as the non-exclusive resources, the periodical operators should pay full attention to the integration and utilization of these resources. Taking the revision practice of Progress in Pharmaceutical Science as an example, the operational strategies of brand building, brand extension, and brand output by the means of establishing high standard editorial board and planning a series of academic activities are discussed, so as to develop the potential of editorial board as think tank and thus to serve for improving the ability of publishing. |
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