| 辛亮,黄雅意,黄锋.媒体融合背景下科技期刊的思维转型.编辑学报,2019,31(2):156-158 |
| 媒体融合背景下科技期刊的思维转型 |
| Thinking transformation of scientific journal under the background of media convergence |
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| DOI：10.16811/j.cnki.1001-4314.2019.02.010 |
| 中文关键词: 媒体融合 思维转型 科技期刊 |
| 英文关键词: media convergence thinking transformation scientific journal |
| 基金项目:*2018年度重庆市出版专项资金资助项目 |
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| 摘要点击次数: 1292 |
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| 中文摘要: |
| 随着移动互联网和社交媒体的快速发展,传统媒体的影响力不断减弱,媒体融合已成为科技期刊的必然选择。科技期刊媒体融合的最大障碍在于思维的转型。为此,笔者提出了科技期刊思维转型的3个重点:传播思维,在互动与分享中维系关系;服务思维,在满足与奉献中拉近距离;时效思维,在更新与改进中扩大影响。 |
| 英文摘要: |
| With the rapid development of mobile internet and social media, the influence of traditional media has been weakened, and media convergence has become an inevitable choice for scientific journals. The biggest obstacle to the media convergence of scientific journals lies in the transformation of thinking. For this reason, the author puts forward 3 points for the transformation of scientific journals:1) communication thinking, maintaining relations in interaction and sharing; 2) serving thinking, narrowing the gap between satisfaction and devotion; 3) aging thinking, expanding influence in renewal and improvement. |
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