| 杨驰,李禾.科技学术期刊微信公众号盈利模式研究.编辑学报,2019,31(2):204-208 |
| 科技学术期刊微信公众号盈利模式研究 |
| Research on the profit model of WeChat official accounts in academic journals of science and technology |
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| DOI：10.16811/j.cnki.1001-4314.2019.02.023 |
| 中文关键词: 科技学术期刊 微信公众号 传播力指数 运营模式 盈利模式 |
| 英文关键词: academic journal WeChat official account WCI operational model profit model |
| 基金项目:* 中国科协科技期刊青年编辑业务研究择优支持项目(castqk2017-qnkt-13) |
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| 摘要点击次数: 1151 |
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| 中文摘要: |
| 科技学术期刊由于内容较为专业,阅读人群相对较小。在传统发行、广告增长乏力甚至负增长的大环境中,如何利用期刊的公众号将流量与资源变现,值得研究探索。作者对具有一定影响力的23种国内科技学术期刊的微信公众号进行了量化分析,发现样本期刊的微信公众号运营取得了不俗的成绩,平均微信传播力指数(WCI)达584,样本中大部分期刊微信公众号根据平台定位与受众,采用了有针对性的盈利变现模式。 |
| 英文摘要: |
| Due to the relatively professional contents, academic journals have relatively small reading population. In the context of traditional subscription, lack of growth in advertising, and even negative growth, how to use the Official account of journals to realize traffic and resources is worth exploring. We conducted quantitative analysis on the WeChat official account of 23 China’s scientific journals with certain influence, and found these journals achieved good results in operations (the average WCI reached 584). We also found most of these journals’ Official accounts adopted suited profit method. |
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