| 赵文青,崔金贵,张向凤.科普期刊知识付费模式探析 ——以丁香医生新媒体矩阵为借鉴.编辑学报,2019,31(3):286-289 |
| 科普期刊知识付费模式探析 ——以丁香医生新媒体矩阵为借鉴 |
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| DOI：10.16811/j.cnki.1001-4314.2019.03.014 |
| 中文关键词: 科普期刊 知识付费 知识服务 丁香医生 新媒体矩阵 |
| 英文关键词: popular science journal knowledge payment knowledge service Clove doctor new media matrix |
| 基金项目:*教育部人文社科一般项目青年基金(19YJC860054) |
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| 中文摘要: |
| 为创新科普期刊在知识经济时代的办刊模式,在分析科普期刊探索知识付费模式的必要性和紧迫性基础上,以丁香医生新媒体矩阵为借鉴对象,研究了其知识变现的机制和路径。丁香医生新媒体矩阵知识付费产品成功的运营和推广经验对科普期刊在多形态知识付费产品的打造、知识付费渠道的设计、知识付费模式的信任机制建设以及知识付费人才的培养方面给出了借鉴与启示。 |
| 英文摘要: |
| Based on the analysis of the necessity and urgency of exploring the mode of knowledge payment, this paper studies the mechanism and path of realization of knowledge in the new media matrix of Clove doctor. The successful operation and promotion experience of Clove doctor’s new media matrix knowledge payment product provides reference and inspiration for the construction of polymorphic knowledge payment product, the design of knowledge payment channel, the construction of trust mechanism of knowledge payment mode and the cultivation of knowledge payment talents. |
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