陈莉.中国科技期刊视听化状况及其提升路径.编辑学报,2019,31(3):308-312 |
中国科技期刊视听化状况及其提升路径 |
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DOI:10.16811/j.cnki.1001-4314.2019.03.020 |
中文关键词: 科技期刊 视听化 视频摘要 科学普及 |
英文关键词: scientific journals audio visualization video abstract science popularization |
基金项目:*国家社科基金项目(14BXW072) |
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中文摘要: |
自JoVE开始,国际出版商和科技期刊采用视听化手段进行出版成为新趋势。中国科技期刊也开始探索视听化表达,在这一新领域,中国科技期刊视听探索多样、网站视听策划全面、社交平台视听化影响增强;但是在视听化普及程度、视听表达意识、视听分享渠道等方面依然存在一些欠缺,呈现出复杂的状况。针对这些问题,本文借鉴国际科技期刊视听化经验提出了进行科学视听教育、借助多方力量推动视听化普及、鼓励和引导多渠道分享等策略以优化当前的科技期刊视听化表达,提高中国科技期刊影响力。 |
英文摘要: |
Since JoVE, it has become a new trend for international publishers and scientific journals to publish by audiovisual means. China’s scientific journals have also begun to explore the audio-visual expression of sci-tech periodicals.In this new field, the audio-visual exploration of China’s scientific journals is diverse, the audio-visual planning of websites is all-round , and the audio-visual influence of social platforms is enhanced. However, there are still some deficiencies in the popularity of audio-visual, expression awareness of audio-visual expression awareness, sharing channels of audio-visual and other aspects, presenting a complex situation. Focusing on these issues, this paper draws lessons from the audio-visualization of international scientific periodicals, and puts forward some strategies, such as carrying out scientific audiovisual education, promoting the popularization of audio-visual technology, encouraging and guiding multi-channel sharing with the help of various forces. We hope these suggestions can optimize the audiovisual expression path of current scientific periodicals and increase the influence of China’s scientific journals. |
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