| 薛婧媛,游滨.学术期刊微信公众号学术友好型内容策划及形式策划.编辑学报,2019,31(3):313-315 |
| 学术期刊微信公众号学术友好型内容策划及形式策划 |
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| DOI：10.16811/j.cnki.1001-4314.2019.03.021 |
| 中文关键词: 期刊公众号 内容策划 形式策划 学术友好度 |
| 英文关键词: WeChat official account of journal content planning form planning academic friendliness |
| 基金项目:*国家社会科学基金项目西部项目(15XXW001)；教育部人文社会科学研究一般项目(14YJAZH100)；重庆市社科规划重点项目(2014ZDCB20) |
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| 中文摘要: |
| 媒体融合的背景下,设立微信公众号已成为众多学术期刊扩大传播、提升影响力的重要手段之一。为更好地发挥学术期刊微信公众号的作用,从内容与形式相互依存、相互促进的辩证关系入手,着眼于提高学术期刊微信公众号的学术友好度,探讨有针对性的内容策划和用户友好的形式策划,以微信思维提高传播效果。 |
| 英文摘要: |
| The establishment of the WeChat official account has become one of the important important methods for many academic journals to expand their communication and enhance their influence in the background of media convergence. To better play the role of the WeChat official account, we analyzed the dialectical relationship between content and form of interdependency and mutually reinforcement, and elaborated targeted content planning and user-friendly form planning, for improving the academic friendliness and communication effect. |
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