| 李琳,吴国云,游小菊,王杨.在线知识付费对科技期刊知识服务建设的启示.编辑学报,2019,31(6):660-664 |
| 在线知识付费对科技期刊知识服务建设的启示 |
| Enlightenment from online knowledge payment to knowledge service construction of scientific journals |
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| DOI：10.16811/j.cnki.1001-4314.2019.06.018 |
| 中文关键词: 在线知识付费 知识服务 期刊盈利模式 媒体融合出版 |
| 英文关键词: online knowledge payment knowledge service journal profit model media convergence publishing |
| 基金项目: |
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| 摘要点击次数: 917 |
| 全文下载次数: 798 |
| 中文摘要: |
| 随着科技的发展和信息传播方式的转变,知识服务建设已成为科技期刊发展中的重要一环,如何在建设过程中实现社会效益与经济效益的双赢显得尤为重要。文章借鉴在线知识付费行业的发展经验,通过梳理在线知识付费行业的商业逻辑、产业分工及主要模式,提出了科技期刊知识服务建设的发展要点和盈利模式。鉴于在线知识付费行业的发展经验,科技期刊知识服务应坚持内容导向、以用户为中心,通过灵活多样的形式扬长避短,并可根据自身类型与特点尝试开展期刊知识问答、期刊论文音频讲解、学术专栏、技术咨询等服务,深耕读者群体,提高经济效益,扩大科技期刊影响力,实现科技期刊的可持续发展。 |
| 英文摘要: |
| With the development of technology and transformation of information propagation mode, knowledge service construction has become an important part of scientific journals’ development and how to achieve win-win effect in both social effects and economic returns is of particular importance. This paper internalizes the experience of online knowledge payment development, proposes the strategy and profit model of scientific journals’ knowledge service construction through the analysis of business logic, industrial division and executive model of online knowledge payment industry. Based on the experience of online knowledge payment industry, scientific journals should adhere to content-oriented and user-centered, use flexible and diverse forms to avoid weaknesses, according to its type and characteristic, they can also carry out some knowledge service such as journal knowledge quiz, journal paper audio explanation, academic column and technical consultation to make a further operation on readers, improve the economic returns, expand the influence and achieve a sustainable development. |
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