| 宋扉,杨海燕,蒋恺.学术期刊多媒体栏目出版实践.编辑学报,2020,32(1):67-71 |
| 学术期刊多媒体栏目出版实践 |
| Analysis on multimedia column publishing in academic journals |
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| DOI：10.16811/j.cnki.1001-4314.2020.01.018 |
| 中文关键词: 多媒体栏目 数字阅读 学术期刊 |
| 英文关键词: multimedia column digital reading academic journal |
| 基金项目:*中国科技期刊国际影响力提升计划资助项目(PIIJ2-A-12) |
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| 中文摘要: |
| 介绍期刊多媒体出版的模式,对其难点和优势进行分析,同时对栏目设计、实施条件、平台支撑等进行总结。以《Science China Information Sciences》的MOOP栏目为例,对多媒体栏目设计、制作、评审等进行详细介绍,并通过阅读量和SCI引用情况,说明多媒体出版在扩大宣传、增加文章可信度,以及提高期刊影响力等方面相比于传统出版有较大优势。 |
| 英文摘要: |
| In this paper, we introduce a mode of multimedia column publishing of journal, analyze its difficulties and advantages during the implementation. Then we summarize the column design, implementation conditions, and platform support. Finally, we take the practice of MOOP column with Science China Information Sciences as an example, introduce the multimedia design, production and evaluation method in detail. Base on the statistical results of reading quantity and SCI citation score of MOOP articles, we found that compared to the traditional publishing, multimedia publishing has great advantages in increasing the credibility of articles and improving the influence of academic journals. |
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