| 劳万里,陈怡,徐佳鹤,唐召群.面向科技成果转化的林业科技期刊微信公众号运营策略研究.编辑学报,2020,32(1):76-79 |
| 面向科技成果转化的林业科技期刊微信公众号运营策略研究 |
| Research on WeChat official account operation strategy of forestry journals for the transformation of scientific achievements |
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| DOI：10.16811/j.cnki.1001-4314.2020.01.020 |
| 中文关键词: 林业 科技成果 转移转化 科技期刊 微信公众号 |
| 英文关键词: forestry scientific and technological achievements transformation scientific journals WeChat official account |
| 基金项目:*中央级公益性科研院所基本科研业务费专项资金项目(CAFYBB2019SY047) |
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| 中文摘要: |
| 为进一步促进林业科技成果的转移转化,进而助推生态文明建设,通过访问期刊官方网站、微信搜索结合实地走访调研的方法,总结林业科技核心期刊微信公众号的运营现状,并利用文献研究和对比研究的方法对其进行系统分析。发现林业科技核心期刊微信公众号定位过于局限,整体建设水平低,对科技成果宣传力度小。在此基础上,以加强林业科技成果的宣传推介为着力点,从人才培养、平台构建和内容推送3个层面,提出了林业科技期刊微信公众号的运营策略体系。 |
| 英文摘要: |
| In order top romote the forestry research achievements transformation and help to improve ecological civilization construction, we investigated the operation status of WeChat official account for forestry core journals by visiting journal websites, WeChat searching and field researching, and analyzed the application status by the literature review and comparative analysis. Our results show that the positioning of WeChat official account was limited, the construction level was low, and the forestry scientific achievements cannot be well spread. Based on increasing publicity efforts as the focus, we put forward the operation strategy system of WeChat official account for forestry scientific journals from the perspectives of talents cultivation, platform construction and content construction. |
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