| 郑泉.媒体融合时代提升科技期刊精准传播能力的对策与思考.编辑学报,2020,32(2):188-190 |
| 媒体融合时代提升科技期刊精准传播能力的对策与思考 |
| How to improve the accurate communication ability of scientific journals in the age of media convergence |
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| DOI：10.16811/j.cnki.1001-4314.2020.02.017 |
| 中文关键词: 科技期刊 媒体融合 知识服务 精准传播 |
| 英文关键词: scientific journals media convergence knowledge service accurate communication |
| 基金项目: |
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| 中文摘要: |
| 媒体融合时代,智能技术为科技期刊的发展带来了前所未有的便利,然而文献的爆炸式增长也给科技期刊的精准传播带来了很大的挑战。文章从扩展学术搜索的路径、构建个性化的精准推送平台和多元化的传播模式、向用户提供有针对性的服务方面探索在媒体融合形势下如何提升科技期刊的精准传播能力。 |
| 英文摘要: |
| In the era of media convergence, intelligent technology has brought unprecedented convenience to the development of scientific journals. However, the explosive growth of literature has also brought great challenges to the accurate communication of scientific journals. This paper explores how to improve the accurate communication ability of scientific journals under the situation of media convergence from the aspects of expanding the path of academic search, constructing a personalized accurate push platform and diversified communication mode, and providing targeted services to users. |
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