| 杜焱,蒋伟,季淑娟,李忠富.中国高水平科技期刊微信公众号运营现状及提升策略.编辑学报,2020,32(2):204-208 |
| 中国高水平科技期刊微信公众号运营现状及提升策略 |
| Operation status and promoting strategy of the WeChat public platforms of high-level scientific journals in China |
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| DOI：10.16811/j.cnki.1001-4314.2020.02.022 |
| 中文关键词: SCI收录期刊 微信公众号 新媒体 传播影响力 运营现状 提升策略 |
| 英文关键词: journals indexed by SCI WeChat public platform new media communication impact operation status promotionstrategy |
| 基金项目:*中国科技期刊国际影响力提升计划2018年度C类项目(PIIJ2-C-21)；2018年北京市高等教育学会科技期刊研究分会基金(BJGJ-KJQK-2019-007) |
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| 中文摘要: |
| 以2018年SCI收录的中国大陆213种高水平科技期刊为研究对象,采用调查统计的方法,对其微信公众号的基本情况、推送内容和频率、特色服务项目、传播影响力进行了对比分析,指出了微信公众号运营过程中存在的主要问题,并提出了提升其传播影响力的策略。 |
| 英文摘要: |
| Based on the survey and statistics on WeChat public platforms of 213 journals indexed by SCI in China mainland in 2018, we made a comparative analysis of the basic information, content and frequency of messages, additional service items, and communication impact of the WeChat platforms. The main problems existing in the operation of WeChat public platforms were analyzed, and strategies to improve its communication impact were put forward. |
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