| 姜梅,张桂弘,高毅,王艳秀.科技期刊封面设计与立体化传播探索 ——以《含能材料》为例.编辑学报,2020,32(3):274-277 |
| 科技期刊封面设计与立体化传播探索 ——以《含能材料》为例 |
| Cover design and multi-dimension transmission of scientific journals:case study on Chinese Journal of Energetic Materials |
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| DOI：10.16811/j.cnki.1001-4314.2020.03.009 |
| 中文关键词: 封面故事 封面设计 经典图片 地域文化 |
| 英文关键词: cover story cover design classic picture national culture |
| 基金项目: |
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| 中文摘要: |
| 为促进中国科技期刊封面及封面故事的设计与传播, 结合《含能材料》的封面工作,讨论封面论文遴选、设计、二次传播等问题。选取重要论文与代表性论文作为封面,将地域文化与经典图片融入封面设计,经专业化的深度加工,设计反映论文内容、代表期刊特色的封面及封面故事,通过封面故事的立体化传播,实现论文的多次传播。结果表明,通过生动、形象的封面故事可增强论文的传播效果,中国文化元素融入科技期刊的封面设计,在促进科技期刊传播科技成果的同时,可更好地传播中国文化。 |
| 英文摘要: |
| The paper aims to promote the design and dissemination of covers and cover stories of Chinese scientific journals. Based on cover design of Chinese Journal of Energetic Materials, we discussed the selection of the cover article, the design points of the cover picture and cover story, and the spreading of the cover image. The integration of regional culture and classic pictures focusing on the research are good method for cover design. After professional in-depth design, cover story that represent the characteristics of the paper can strengthen the dissemination of the paper. Moreover, the cover story integrated Chinese cultural elements can enhance the dissemination effect of Chinese scientific journals. |
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