| 李鹏,倪婧,刘红霞,任胜利,刘冰,魏均民.主题科学传播的选题与渠道分析 ——以COVID-19疫情情境下我国医学论文传播为例.编辑学报,2020,32(6):663-668 |
| 主题科学传播的选题与渠道分析 ——以COVID-19疫情情境下我国医学论文传播为例 |
| Topic selection and channel analysis of thematic science communication:a case study of medical paper communication in China during COVID-19 pandemic |
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| DOI：10.16811/j.cnki.1001-4314.2020.06.019 |
| 中文关键词: 科学传播 选题策划 典型案例 传播渠道分析 |
| 英文关键词: science communication topic selection case study analysis of communication channel |
| 基金项目:*ISTIC-Taylor & Francis Group 学术前沿观察联合实验室项目 |
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| 摘要点击次数: 729 |
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| 中文摘要: |
| 主题科学传播在选题策略和传播渠道均存在其特点。选取我国新型冠状病毒肺炎学术成果交流平台2020年1月27日至7月19日网络载文作为典型案例,收集单篇论文的阅读量、题目、期刊、作者信息及网页访问量构成,定性分析论文学科属性与传播主题的关联,定量分析全球访问量的国别特征、构成及趋势。高阅读量论文的选题呈现以下3个特点:与中心事件强相关、与关键问题有结合点、研究对象较受关注,单篇阅读量较高的论文类型为论著、指南共识、述评专论。网络传播中以直接访问与外部链接引流为主要渠道,引流来源以自建网络平台、文献数据库、主流搜索产品(如百度学术)为主。随着疫情形势变化及观察时间窗延长,访问量增幅较大的渠道以微信公众平台及社交媒体为主,新增渠道包括不同出版平台资源中心外链及大众新闻媒介。除我国外,访问量较高的国家为美国、巴西、印度、日本、意大利。主题科学传播中传播迅速且较受关注的论文选题兼顾学科关联性及公众关切,传播渠道以网络为主。随着时间推移,即时通讯及社交媒体传播增速较高,更多境外网络访问、出版机构互链及国际学术组织数据库涉入,科学传播的受众角色更加丰富。中文论文的国际推广应注重传统平台及新兴渠道的均衡发力,凭借国际化资源中心及社交媒体平台主动传播。 |
| 英文摘要: |
| Topic selection strategy and channel of science communication with a certain theme has its characteristics. Took on collection of online papers published via Chinese Medical Association Publishing House COVID-19 Academic Research Communication Platform from 27 January to July 19,2020 as a typical case, we collected paper title, journal, author information and source of web-page visit, qualitatively analyzed relations between research topics and channel characteristics of science communication, and quantitatively analyzed the national characteristics, composition and the trend of global online reading data. The topic selection of the most read papers(TOP 30) showed the three following characteristics:strong correlation with central events, combination with key issues, and targeted population with certain characteristics. And the types of papers mostly were original articles, guideline or consensus, editorial or comment. Direct access and external links were the main channels of network transmission. Self-built network platform, mainstream databases, and search products(such as Baidu Academic) were important external links. With epidemic situation changing and the extension of observation time, online visits through Wechat platforms and social medias increased faster, and new channels were other publishing platforms and news medias. Besides China, the visiting countries in top lists were the United States, Brazil, India, Japan and Italy. Rapidly spread papers always give priority to topic selection and attract public concern. More transmission through instant messaging and social media grow faster as time goes by. And more foreign network access, international academic publishers and databases get involved in the process. The international promotion of Chinese academic papers should pay attention to the balance of traditional platforms and emerging channels, and should promote communication with the help of international resource centers and social media platforms. |
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