| 杨郁霞.科技期刊精准推送优化策略.编辑学报,2021,(2):147-150 |
| 科技期刊精准推送优化策略 |
| Optimization strategy for accurate pushing of scientific journals |
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| DOI：10.16811/j.cnki.1001-4314.2021.02.006 |
| 中文关键词: 科技期刊 精准传播 邮件推送 智能算法 优化方案 |
| 英文关键词: scientific journal precision communication email pushing intelligent algorithm optimization scheme |
| 基金项目: |
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| 中文摘要: |
| 精准推送对于提高科技信息的传播效率和提升科技期刊影响力具有重要作用。本文在前人研究的基础上,从4个方面探讨了科技期刊精准推送的优化策略:推送时间上实现针对作者的精准推送前置化；推送内容和界面上注重灵活性和交互性；推送途径上重视期刊网站精推功能的开发；推送实施主体方面关注思维转变和能力提升。期望通过这些策略的分析,进一步提升科技期刊精准服务水平,进而促进期刊发展。 |
| 英文摘要: |
| Accurate pushing plays an important role in improving the dissemination efficiency of scientific information and enhancing the influence of scientific journals. On the basis of previous studies, the optimization strategies for accurate pushing of scientific journals were discussed from four aspects:1) accurate pushing for authors need to be preposed; 2) the flexibility and interactivity in the pushing content and interface need to be noticed; 3) accurate pushing function of the journal websites need to be developed; 4) thinking of the pushing implementation subject need to be changed and the ability need to be enhanced. It is expected that these strategies can further improve the accurate service level of scientific journals and promote the development. |
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