| 吴艳妮,周春兰,李柴秀.中国护理科技核心期刊微信公众号运营优化策略.编辑学报,2021,(3):313-317 |
| 中国护理科技核心期刊微信公众号运营优化策略 |
| Operational optimization strategies for WeChat public platforms of the China’s nursing journals |
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| DOI：10.16811/j.cnki.1001-4314.2021.03.018 |
| 中文关键词: 护理 科技期刊 微信公众号 优化策略 |
| 英文关键词: nursing scientific journals WeChat public platform optimization strategy |
| 基金项目: |
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| 中文摘要: |
| 随着手机阅读的普及,微信公众号逐渐成为期刊出版和转型的智能平台。本文针对2020年版中国科技期刊引证报告(核心版)收录的10种护理科技核心期刊微信公众号平台运营情况,提出相关优化策略。认为在智媒体时代背景下,清晰明确的平台功能和用户定位是护理科技期刊微信公众号达到高质量运营效果的关键点,并基于此实现基本信息完善、有针对性的选题和内容策划及分享交流,以不断创新运营方式,打造有影响力的特色期刊公众号平台。 |
| 英文摘要: |
| With the popularity of mobile reading, WeChat public platform has gradually become an intelligent platform for journal’s publishing and transformation. Based on analyzing the operation situation of all the ten Chinese nursing journals included in the 2020 edition of the China Science and Technology Journal Citation Reports (core edition),we propose relevant optimization strategies of WeChat public platforms for these journals. We think that, in the era of intelligent media, a clear position is the key point for the Chinese nursing journals. In order to constantly innovate the operation and build an influential WeChat public platform of journal characteristic, the effective measures are realizing improved basic information, elaborating topic selection and content planning, and constant interaction. |
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