| 席志武,徐有军.科普期刊的新媒体运营现状与优化路径探讨 ——以2020年度50种中国优秀科普期刊为例.编辑学报,2021,(4):434-438 |
| 科普期刊的新媒体运营现状与优化路径探讨 ——以2020年度50种中国优秀科普期刊为例 |
| Discussion on the new media operating status and improving path of popular science journals:focusing on 50 Chinese outstanding popular science journals in 2020 |
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| DOI：10.16811/j.cnki.1001-4314.2021.04.019 |
| 中文关键词: 融媒体时代 科普期刊 运营现状 优化路径 |
| 英文关键词: the era of integrated media popular science journal operating status improving path |
| 基金项目:*国家社会科学基金青年项目(20CXW023) |
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| 中文摘要: |
| 在融媒体时代,科普期刊作为科学传播和科普教育的核心力量,亟需利用新媒体技术实现转型升级。本文以2020年度50种“中国优秀科普期刊”为主要研究对象,具体分析了当前科普期刊的新媒体运营状况,并立足于用户思维、品牌意识、平台矩阵3个方面,探讨了融媒体时代科普期刊的高质量发展路径。 |
| 英文摘要: |
| In the era of integrated media, as the core force of popular science communication and education, popular science journals need to use new media technology to achieve transformation and upgrading. Taking the 50 Chinese outstanding popular science journals in 2020. as the main research object, we analyze the current operation status of popular science journals, and discuss the high-quality development path of popular science journals in the era of integrated media based on user centered thoughts, brand awareness, and platform matrix. |
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