| 谭春林.公众号、视频号与微信群协同推动学术期刊的“主动传播”.编辑学报,2021,(5):549-552 |
| 公众号、视频号与微信群协同推动学术期刊的“主动传播” |
| WeChat official account, channels and groups coordinately promote the “active dissemination” of academic journals |
| |
| DOI：10.16811/j.cnki.1001-4314.2021.05.018 |
| 中文关键词: 新媒体 期刊公众号 被动传播 主动传播 四者群 |
| 英文关键词: new media WeChat official account of journal passive dissemination active dissemination four groups |
| 基金项目:*中国高校科技期刊研究会“一流高校科技期刊建设”专项基金项目(CUJS2021-013)；广东高校学报研究会重大项目(20200102)；广东省科学技术期刊编辑学会面上项目(202009) |
|
| 摘要点击次数: 611 |
| 全文下载次数: 589 |
| 中文摘要: |
| 新媒体技术的迅速发展为传统科技期刊的出版、传播带来新的机遇和挑战。传统科技期刊的订阅渠道为“被动传播”,导致中文科技期刊的影响力弱。基于微信公众号运维的具体实践,本文分享3点经验:首先,利用微信公众号与微信社群协同技术推动期刊的“主动传播”,以扩大对期刊品牌的宣传；其次,策划视频直播活动,打造科研垂直领域的“四者”(编者、读者、作者、审者)微信社群,4群联动实现精准阅读、拓展稿源；最后,利用微信生态的传播策略提升期刊活跃度、公众认知度及学术影响力。 |
| 英文摘要: |
| The rapid development of new media technology has brought new opportunities and challenges to the publication and dissemination of traditional academic journals. The traditional subscription channel of scientific journals is “passive dissemination”, resulting in the weak influence of Chinese scientific journals. Based on the practice of WeChat official account, we puts forwards three points of experience:1)using WeChat official accounts and WeChat community groups, promote the “active dissemination” of journals, and expand the publicity of journals brands; 2)planning live video activities, create a WeChat community of “four group” (editor, reader, author and reviewer) in the vertical field of scientific research, and realize accurate reading and expand manuscript source through four groups linkage;3)using the communication strategy of WeChat ecology is proposed to enhance the journal activity, public awareness and academic influence. |
|
查看全文
查看/发表评论 下载PDF阅读器 |
| 关闭 |
