| 方琪,徐少卿,笪文武,唐强虎,欧欣娴,徐佳忆,王明丰.检验医学科技期刊新媒体内容需求现况及应对策略研究.编辑学报,2021,33(5):558-562 |
| 检验医学科技期刊新媒体内容需求现况及应对策略研究 |
| New media content demands and coping strategies on scientific journals in laboratory medicine |
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| DOI：10.16811/j.cnki.1001-4314.2021.05.020 |
| 中文关键词: 医学 科技期刊 新媒体 内容需求 应对策略 |
| 英文关键词: medicine scientific journal new media content demand coping strategies |
| 基金项目:*重庆市科学技术期刊编辑学会2020年科研项目(CQKJQKXH2020001)；中国高校科技期刊研究会青年基金项目(CUJS-QN-2021-016) |
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| 中文摘要: |
| 如何打造科技期刊新媒体内容是每一个科技期刊不得不面临的重要选题。本文基于检验医学新媒体用户对内容需求现状的分析,提出应对策略。根据新媒体用户对内容需求的特点,在原创作者团队的构建、内容设计及内容合作模式上进行了一系列探索,且取得不错的效果。发现传统科技期刊与新媒体的思维模式及关注人群截然不同,故新媒体的内容不能简单照搬科技期刊的原有内容,唯有以用户的实际需求为导向,深入行业进行内容创作,才能让科技期刊的新媒体不仅能服务期刊,还能与期刊实现互补,差异发展；同时让科技期刊新媒体呈现持久的生命力。 |
| 英文摘要: |
| How to build the new media content of scientific journals is an important topic that every scientific journal has to face. This paper analyzes the current situation of content demand of new media users in laboratory medicine, and puts forwards corresponding coping strategies. According to the characteristics of new media users’ demands for content, we made a series of explorations such as the construction of original author team, content design and content cooperation mode, and obtained relatively good results. Scientific journals and new media have different thinking modes and focus groups, so the content of new media cannot simply copy the original content of scientific journals. Only by taking the actual needs of users as the guide, going deep into the industry and creating content, can the new media of scientific journals not only serve journals, but also achieve complementary and different development with journals. At the same time, the new media of scientific journals will show lasting vitality. |
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