| 孔晶晶,李禾.《中国中药杂志》刊媒融合创新发展的理念与实践.编辑学报,2021,(6):673-678 |
| 《中国中药杂志》刊媒融合创新发展的理念与实践 |
| Concept and practice of innovative development of China Journal of Chinese Materia Medica in integrating of journal and media |
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| DOI：10.16811/j.cnki.1001-4314.2021.06.020 |
| 中文关键词: 《中国中药杂志》 刊媒融合 创新 |
| 英文关键词: China Journal of Chinese Materia Medica integration of journal and media innovation |
| 基金项目:*中国科技期刊卓越行动计划项目(卓越计划-C-177) |
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| 中文摘要: |
| 融媒体时代的创新,不仅要有理念创新,还要有一系列模式创新。本文以《中国中药杂志》在期刊纸媒升级改造,数字化出版传播新模式、新技术探索,新媒体社交平台微信公众号建设3方面的实践作为案例,介绍《中国中药杂志》刊媒融合创新发展的理念和一手经验体会,以期对科技期刊全面开展深度融合转型提供有价值的参考与借鉴。 |
| 英文摘要: |
| In the era of media convergence, there are not only ideas innovation, but also a series of mode innovation. Based on the China Journal of Chinese Materia Medica(CJCMM) in the journal print upgraded, digital publishing, explore new technology, new media platform construction, this paper introduces the development concept and first-hand experience of the integration of journal and media. We hope to provide valuable reference for scientific journals to carry out in-depth convergence transformation. |
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