| 刘珊珊,王彬,王浩然,沈洪杰,沈晓峰,郭建顺,张学东.打造我国畜牧、动物医学核心期刊数字化品牌.编辑学报,2022,(1):84-87 |
| 打造我国畜牧、动物医学核心期刊数字化品牌 |
| Building digital brand of core journals of animal husbandry and animal medicine in China |
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| DOI：10.16811/j.cnki.1001-4314.2022.01.018 |
| 中文关键词: 畜牧、动物医学期刊 融媒体建设 数字化品牌 数字平台集约化管理 |
| 英文关键词: journal of animal husbandry and veterinary medicine media integration digital brand intensive management of digital platform |
| 基金项目: |
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| 摘要点击次数: 330 |
| 全文下载次数: 485 |
| 中文摘要: |
| 以我国15种“畜牧、动物医学核心期刊”为样本,统计其微信、微博、今日头条融媒体平台建设情况,提出中国畜牧、动物医学科技期刊数字化品牌发展策略:“内容为王”是不变的宗旨,依托主办单位优势领域,追踪学术热点,吸引优质稿源；将优质学术内容科普化,做到一次生成、多次加工、融媒体多平台发布；增加作者、读者、专家和企业的互动交流,扩大受众群体,促进优秀成果转化；有效整合资源,尝试学术期刊的数字平台集约化管理,打造数字化品牌,从而提升我国畜牧、动物医学核心期刊的学术影响力。 |
| 英文摘要: |
| Taking “15 core journals of animal husbandry and veterinary medicine” in China as a sample, we analyzed the construction of their Wechat, Weibo and Toutiao media platforms, and proposed the strategy of digital brand development of Chinese animal husbandry and Animal Medicine journals as follows:1) “content is the King” is the unchangeable aim, and journals should rely on the advantage field of the sponsor, track academic hot spots, attract high-quality manuscripts; 2)journals should popularize high-quality academic content into science; achieve a one-time production, multi-processing, multi-platform publication; increase the interaction between authors, readers, experts and enterprises; expand the audience, promote the transformation of outstanding results; 3) effectively integrate resources, Journals should attempt to integrate the digital platform of academic journals and build digital brands, so as to enhance the academic influence of the core journals of animal husbandry and veterinary medicine. |
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