文章摘要
吕冬梅,陈玲,李禾,丁广治.基于微信平台的科技期刊学术论文推广分析——以《中国中药杂志》为例.编辑学报,2022,(2):198-200
基于微信平台的科技期刊学术论文推广分析——以《中国中药杂志》为例
Dissemination of scientific and technological journal academic papers based on WeChat official account:a case study of China Journal of Chinese Materia Medica
  
DOI:10.16811/j.cnki.1001-4314.2022.02.017
中文关键词: 微信公众号  科技期刊  学术推广  《中国中药杂志》
英文关键词: WeChat official account  scientific and technological journal  academic promotion analysis  China Journal of Chinese Materia Medica
基金项目:*中国科技期刊卓越行动计划资助项目(卓越计划-C-177)
作者单位
吕冬梅 中国中医科学院 中药研究所《中国中药杂志》编辑部,100070,北京 
陈玲 中国中医科学院 中药研究所《中国中药杂志》编辑部,100070,北京 
李禾 中国中医科学院 中药研究所《中国中药杂志》编辑部,100070,北京 
丁广治 中国中医科学院 中药研究所《中国中药杂志》编辑部,100070,北京 
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中文摘要:
      为研究科技期刊学术论文通过微信推广的方式与效果,通过统计2020年《中国中药杂志》微信公众号上学术论文微信推广数据,分析相关不同类型文章的阅读数据,探索科技期刊推广学术论文并尽量实现最大传播效率应注意的因素。结果显示,《中国中药杂志》微信公众号对纸媒文章,尤其是全年24期封面推荐论文以及学术专题的微信推送数据效益较高,提示科技期刊选择微信公众号进行学术论文推广时注意符合平台的传播特点——紧跟行业热点、选择头条推送、优化标题及内容等,从而制作出有趣、有料的学术论文推广文案,推动期刊长远发展。
英文摘要:
      Data of scientific papers on the WeChat official account of China Journal of Chinese Materia Medica in 2020 were collected and analyzed to study the mode and effects of disseminating scientific papers through WeChat, and explore its influencing factors. The results showed that our journal benefited a lot from the WeChat platform by pushing all publications in the journal, especially the 24 cover-recommended papers and academic topics throughout the year. It is suggested that promoting papers through WeChat account should comply with the characteristics of the platform. We may choose papers related to hot topics in the research area, selecting headlines for those important ones, change to an attracting title or content, etc, based on which we can formalizing an interesting and informative but academic paper to promote a long-term development of the journal.
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