文章摘要
方祎,房玉新.小栏目彰显大品牌——《新媒体之窗》栏目的分析与启示.编辑学报,2022,(2):219-221, 225
小栏目彰显大品牌——《新媒体之窗》栏目的分析与启示
Small section highlight big brand:analysis and enlightenment of the column “Photos and Videos”
  
DOI:10.16811/j.cnki.1001-4314.2022.02.022
中文关键词: 科技期刊  特色栏目  选题策划  媒体融合
英文关键词: sci-tech journals  characteristic column  topic selection planning  media convergence
基金项目:
作者单位
方祎 中华医学会杂志社《中华耳鼻咽喉头颈外科杂志》编辑部,100052,北京 
房玉新 中华医学会杂志社《中华耳鼻咽喉头颈外科杂志》编辑部,100052,北京 
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中文摘要:
      在融媒体快速发展的今天,将新媒体技术不断应用到纸刊中是促进优质内容传播、提升服务质量的重要手段。2016年起,《中华耳鼻咽喉头颈外科杂志》开设了新的栏目《新媒体之窗》,该栏目是对新媒体技术与纸媒结合的全新尝试。本文回顾2016—2021年该栏目的创办情况和成果,总结过程中的特点及问题,分析该栏目对期刊品牌的影响。《新媒体之窗》栏目符合目前新媒体发展趋势,对提升期刊品牌质量起到了推动作用。
英文摘要:
      With the rapid development of converged media, the continuous application of new media technology to paper journals is an important means to promote the dissemination of high-quality content and improve service quality. Since 2016, Chinese Journal of Otorhinolaryngology Head and Neck Surgery have opened a new column “Photos and Videos”, which is a new attempt to combine the new media technology with the paper media. This paper reviews the establishment and achievements of this column from 2016 to 2021, summarizes the characteristics and problems in the process, and analyzes the impact of the column on the journal’s brand. The column “ Photos and Videos” is in line with the current development trend of new media and plays a role in promoting the brand quality of journals.
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