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| 特色学术会议提升科技期刊品牌影响力的思考与实践 ——以《中华消化外科杂志》为例 |
| Thoughts and Practice on promoting the brand influence of scientific and technological journals by characteristic academic conferences |
| 投稿时间：2022-03-27 修订日期：2022-05-11 |
| DOI： |
| 中文关键词: 品牌 学术期刊 会议 思考 实践 《中华消化外科杂志》 |
| 英文关键词: brand Academic journals meeting reflection Practice Chinese Journal of digestive surgery |
| 基金项目:2021年度全国学会期刊出版能力提升计划项目；重庆市科学技术期刊编辑学会2020年度科研项目(CQKJQKXH2020011); 重庆市高校期刊研究会立项项目(CQLX2020-9) |
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| 摘要点击次数: 213 |
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| 中文摘要: |
| 品牌是科技期刊一项重要的无形资产，是衡量科技期刊竞争力的重要标志。树立品牌科技期刊有利于凝练核心价值，提升期刊竞争力、影响力。科技期刊和学术会议都是科研工作者进行学术交流的主要方式。两者相互联系、相互补充。在当前国内科技期刊竞争激烈的形势下，借助学术会议来发展期刊，提升期刊影响力是一种行之有效的途径。该文以《中华消化外科杂志》为例，总结并分享了其结合行业特色和办刊实践，创新思路，通过举办大型高端会议、精品专业会议、系列学术会议等特色学术会议实施品牌战略的相关措施，旨在为科技期刊的品牌建设实践提供参考。 |
| 英文摘要: |
| Brand is an important intangible asset of sci-tech periodicals and an important symbol to measure the competitiveness of sci-tech periodicals. Establishing a brand of scientific and technological journals is conducive to condensing the core values and improving the competitiveness and influence of journals. Scientific journals and academic conferences are the main ways for scientific researchers to carry out academic exchanges. The two are interrelated and complementary. In the current situation of fierce competition among domestic scientific and technological journals, it is an effective way to develop journals and enhance the influence of journals with the help of academic conferences. Taking the Chinese Journal of digestive surgery as an example, this paper summarizes and shares its innovative ideas combined with the industry characteristics and the practice of running the journal, and the relevant measures to implement the brand strategy through holding characteristic academic conferences such as large-scale high-end conferences, high-quality professional conferences and series of academic conferences, in order to provide reference for the brand construction practice of scientific and technological journals. |
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