| 刘佼,王磊,马勇,张伟伟.以《中国公路学报》为例谈微信平台运营与科技期刊的深度融合.编辑学报,2022,(5):556-560 |
| 以《中国公路学报》为例谈微信平台运营与科技期刊的深度融合 |
| Indepth integration of academic journals’ development with its WeChat platform:taking China Journal of Highway and Transport as an example |
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| DOI：10.16811/j.cnki.1001-4314.2022.05.018 |
| 中文关键词: 学术期刊 微信后台数据 微信传播力 《中国公路学报》 新媒体融合 |
| 英文关键词: academic journal background data of WeChat WeChat transmission ability China Journal of Highway and Transport new media convergence |
| 基金项目:*中国科技期刊卓越行动计划(卓越计划-C-154)；陕西省出版科学基金(20ASC06)；中央高校基本科研业务费专项资金项目(310850154018) |
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| 中文摘要: |
| 为探索学术期刊微信平台运营与办刊融合发展的路径,以《中国公路学报》为例统计分析学术期刊微信公众平台的后台数据,全方位总结评估微信平台运营与办刊深度融合的做法与效果。提出卓有成效的传播力建设路径:打造高影响力的原创文章、专刊出版与宣传、加强多种形式学术交流等。学术期刊应将微信平台运营与办刊深度结合,加强与作者联系,共创优质成果,充分发挥微信的时效性,与专刊的宣传和成果发布互相结合,从多个角度提升学术期刊微信平台的传播力。研究成果对学术期刊微信众平台运营具有一定借鉴意义。 |
| 英文摘要: |
| To explore the integrated development path of WeChat platform with its academic journal, data of WeChat of China Journal of Highway and Transport were retrieved and analyzed from all perspectives. We put forward effective ways for dissemination of the journals’ contents, including organizing more attractive original articles, planning and publicizing special issues, providing various forms of academic exchanges, etc. Academic journals should deeply combine WeChat operation with the journal, strengthen the communication with all authors, make high-quality achievements, take the advantage of WeChat platform for its conveniency and efficiency, and also combining with the publicity and results release of special issues to improve the dissemination of the journal through WeChat platform. The study may provide reference for the operation of WeChat platform of academic journals. |
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