| 白光.对科技期刊新媒体运营的反思与建议.编辑学报,2022,(6):677-681 |
| 对科技期刊新媒体运营的反思与建议 |
| Reflections and suggestions on operation of new media in scientific and technical periodicals |
| |
| DOI：10.16811/j.cnki.1001-4314.2022.06.019 |
| 中文关键词: 科技期刊 新媒体 时间观 协同发展 人力资源 |
| 英文关键词: scientific and technical periodicals new media time view coordinated development human resources |
| 基金项目: |
|
| 摘要点击次数: 90 |
| 全文下载次数: 353 |
| 中文摘要: |
| 新媒体的发展为我国科技期刊事业开辟出了一片新天地。目前虽然已有较多的成功案例,但依旧存在着大量因重视不够、投入不足而导致的内容搬运和“僵尸号”等问题。对此,本文借助问题导向式思维,从新媒体运营中的时间观念、信心和机遇、人力资源投入、协同发展4个方面对运营中的问题进行反思,提出了包括:充分结合互联网传播特点进行内容的二次加工,运用激励相容和正面宣传的方式增强信心,通过培养、引进、外包、借助作者力量等方式补充人力资源,以及继续加强科技期刊之间协同发展等建议,有助于疏通新媒体运营中的堵点,让科技期刊更好地拥抱新媒体时代。 |
| 英文摘要: |
| The development of new media has opened up a new world for scientific journals in China. At present, despite many successful cases, there remain a lot of issues, such as content deliver or“zombie number” due to insufficient attention and investment. Based on the above issues, this paper reflects on existing problems in the operation of new media from the following four aspects:the concept of time, confidence and opportunities, human resource investment and collaborative development, and proposes several suggestions, including the second processing of all contents to adapt to the characteristics of Internet communication, confidence enhancement through incentive compatibility and positive publicity, and human resources supplementation through training, introduction, outsourcing, and the help from the authors, and continued effort in strengthening the coordinated development of scientific and technological journals, to remove all obstacles in the operation of new media to ensure that the scientific and technological journals can better embrace the era of new media. |
|
查看全文
查看/发表评论 下载PDF阅读器 |
| 关闭 |
|
|
|
