| 李杨,林芝.我国科技期刊视频摘要的社交化传播及其优化策略研究.编辑学报,2023,(4):434-438 |
| 我国科技期刊视频摘要的社交化传播及其优化策略研究 |
| Video Abstracts of scientific journals on social media and its optimization strategies |
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| DOI：10.16811/j.cnki.1001-4314.2023.04.017 |
| 中文关键词: 视频摘要 科技期刊 社交化传播 传播策略 |
| 英文关键词: video abstract scientific journals social media communication strategies |
| 基金项目:*上海市哲学社会科学规划青年课题(2020EXW005)；上海市哲学社会科学规划基金项目(2022BTQ001) |
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| 中文摘要: |
| 通过对社交媒体平台上科技期刊视频摘要的实践进行梳理,总结我国科技期刊视频摘要社交化传播现状,并提出优化策略。在微信平台搜索“视频摘要”,并按一定标准筛选,对最终查找到的30本科技期刊的相关数据进行统计和分析。结果显示,社交平台上科技期刊论文视频摘要的识别检索存在一定困难,明确标注使用“视频摘要”的较少,不同科技期刊在公众号或视频号上的视频摘要传播效果存在差异。总体而言,我国科技期刊视频摘要相关实践已取得一定成效,但也存在一定问题,需进一步规范使用与清晰标注,强化社交化、多模态化与有策略的传播,以提升传播效果,并拓展学术成果传播的多样可能。 |
| 英文摘要: |
| This study attempted to explore the current situation of video abstracts of Chinese scientific journals on social media and try to put forward optimization strategies. After searching the keyword “video abstract” on WeChat, we screened out 30 scientific journals with data on video abstracts. The data indicated that it was difficult to identify and retrieve video abstracts on social platforms, as onlyfew journals clearly labeled relevant information with “video abstracts”. The communication effect of video abstracts was different on WeChat Official Account or Channels Account of different sci-tech journals.In general, scientific journals have gained some experiences in the practice of video abstracts, but there is still a long way to go.It is necessary to further standardize the production,clarify labeling,and strengthen socialized, multimodal and strategic dissemination routes, so as to improve the effect of communication and the diversity of academic information dissemination. |
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