文章摘要
高山.我国综合性科技期刊封面主题论文元素表现与分析.编辑学报,2023,(5):516-521
我国综合性科技期刊封面主题论文元素表现与分析
Analysis of cover paper elements of general sci-tech periodicals in China
  
DOI:10.16811/j.cnki.1001-4314.2023.05.010
中文关键词: 科技期刊  封面设计  综合性  主题论文  结构元素  主体元素  关联元素
英文关键词: sci-tech periodicals  cover design  comprehensiveness  theme paper  structure element  body element  correlation element
基金项目:
作者单位
高山 湖北民族大学学报编辑部,445000,湖北恩施
华中师范大学国家文化产业研究中心,430079,武汉 
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中文摘要:
      了解我国综合性科技期刊封面论文的展示特点,为期刊封面设计与论文传播提供参考。提出期刊主题论文的概念,并将期刊主题论文元素分为结构元素、主体元素和关联元素,以我国285种自然科学与工程技术综合性科技期刊为例,探讨主题论文元素在期刊封面上的表现。我国综合性科技期刊主题论文元素在封面上展示比例不高,仅为17.5%。在主题论文元素表现中,结构元素占比为62%,以题名和作者信息为主;主体元素占比为50%,主要为论文插图和主体配图;关联元素占比为48%,以标识性栏目和特色栏目名称为主。我国综合性科技期刊封面设计需加强与期刊主题论文的关联,恰当选择论文结构元素、主体元素和关联元素合理融入封面设计,提升期刊论文关注度、美感度和影响力。
英文摘要:
      To understand the characteristics of cover paper display of general sci-tech periodicals in China, and to provide references for cover design and dissemination of publicaitons. This paper put forward the concept of journal’s theme paper, which divided into structural element, body element and associated element.Taking 285 general sci-tech journals of natural science and engineering in China as examples, this paper discussed the presentation of the theme paper elements on the cover of periodicals. The proportion of theme paper elements presentation on the cover of periodicals was not high, only 17.5%. Among various presentations, the proportion of structural elements accounted for 62%, mainly composed of title and author information; that of body elements accounted for 50%, mainly composed of paper illustrations and subject illustrations; and that of associated elements accounted for 48%, mainly composed of the name of identifying or specific columns. The cover design of should be improved by putting stress on more close relationship with the content of the theme papers, proper selection of structural, body and associated elements into the cover design, to make the cover paper more attractive, more asthetic, and more influencing.
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