| 钱金鑫,冯长根,李生才.打造国际学术会议集群，提升科技期刊品牌影响力 ——以《安全与环境学报》为例.编辑学报,2024,36(1):103-107 |
| 打造国际学术会议集群，提升科技期刊品牌影响力 ——以《安全与环境学报》为例 |
| Building an international academic conference cluster to enhance the brand influence of scientific journals:taking Safety and Environment as an example |
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| DOI：10.16811/j.cnki.1001-4314.2024.01.020 |
| 中文关键词: 国际学术会议集群 科技期刊 学术影响力 品牌形象 品牌影响力 |
| 英文关键词: international academic conferences clusters scientific journal academic inflence brand image brand influence |
| 基金项目: |
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| 摘要点击次数: 66 |
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| 中文摘要: |
| 塑造科技期刊品牌,有助于期刊在众多竞争者中脱颖而出,因而需要探索独特且有效的方法以提高科技期刊品牌影响力。通过介绍《安全与环境学报》组织举办的含能材料、安全、环境、先进材料4个领域的系列国际学术会议,展示了通过打造国际学术会议集群,形成自身品牌,从而提升期刊品牌影响力的方法,总结了举办打造国际学术会议集群对科技期刊品牌提升的具体作用,并针对国际学术会议集群的发展提出了思考建议。 |
| 英文摘要: |
| Branding can help scientific journals stand out among many competitors. Therefore, exploring unique and effective method to improve the brand influence of scientific journals is necessary. In this paper, we introduced a series of international academic conferences in the fields of energetic materials, safety, environment and advanced materials organized by Journal of Safety and Environment, demonstrating a way, by building international academic conference clusters, to enhance the brand influence of journals and form their own brands. Besides, we summarized the specific role of international academic conference clusters in promoting the brand of scientific journals, and put forward suggestions for the development of international academic conference clusters. |
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