| 胡骞,公宣迪.数字时代科技期刊企业生态价值链的重构 ——以北京卓众出版有限公司为例.编辑学报,2024,(2):159-165 |
| 数字时代科技期刊企业生态价值链的重构 ——以北京卓众出版有限公司为例 |
| Reconstruction of the enterprise ecosystem and value chain of scientific and technological journals in the digital age:a case study of Beijing Prominion Publishing Corporation |
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| DOI：10.16811/j.cnki.1001-4314.2024.02.009 |
| 中文关键词: 科技期刊 生态价值链 重构 数字化转型 卓众出版 |
| 英文关键词: scientific and technological journal ecological value chain reconstruction digital transformation Beijing Prominion Publishing Corporation |
| 基金项目:*中国科学技术期刊编辑学会2023—2024年度基金项目(cessp-2023-C-12) |
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| 中文摘要: |
| 科技期刊企业生态价值链重构的本质是企业整体价值创造能力的优化,并在此过程中实现多元主体的行动协同和利益共享。近年来,北京卓众出版有限公司(简称卓众出版)的生态价值链重构实践颇具代表性。本文首先分析了驱动卓众出版传统生态价值链重构的因素,主要包括宏观环境下业务利润低迷、企业技术研发能力弱、运营资金有限、复合人才短缺、读者群体分散等,进而阐述了卓众出版如何通过打造立体人才队伍、联动传统出版模式创新与新增业务增值、多渠道吸引投资、借势数字技术赋能等方式实现转型,在此基础上,试图构建卓众出版生态价值链的基本模型。 |
| 英文摘要: |
| The nature of enterprise ecosystem and value chain reconstruction of scientific and technological journals involves optimizing the overall value on creativeability of the enterprise, while achieving collaborative actions and shared benefits among multiple stakeholders at the same time. In recent years, Beijing Prominion Publishing Corporation (Abbreviation:ZhuoZhong Publishing) has provided us with a paradigm of ecological value chain reconstruction in this field. Here, we analyzed the driving force for the reconstruction of Zhuozhong Publishing’s traditional ecological chain, mainly including low profits, limited research and development capability, constrained budget, a shortage of interdisciplinary talents, and fragmented readership, etc. Subsequently, this paper elaborated the transformative measures adopted by Zhuozhong Publishing, such as establishing a multidimensional talent team, integrating innovation into the traditional publishing model, aligning with the value-added aspects of new business, attracting investments through diverse channels, and harnessing the potential of digital technology. Based on the above measures, Zhuozhong Publishing Corporation attempted and established a basic model of ecological value chain. |
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