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| 医学电子期刊视频内容建设与传播分析及提升策略思考 |
| Analysis and improvement strategies for video content construction and dissemination in medical electronic journals: Work practice based on the electronic series journals of the Chinese Medical Association//WANG Rong,LI Junliang |
| 投稿时间：2024-02-19 修订日期：2024-06-12 |
| DOI： |
| 中文关键词: 视频 医学电子期刊 内容策划 出版规范 传播 |
| 英文关键词: video medical electronic journals content planning publishing standards dissemination |
| 基金项目:科技期刊数字出版及全流程管理重点实验室开放基金课题 |
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| 中文摘要: |
| 视频出版对于医学电子期刊具有重要意义,是医学电子期刊的特色元素。在推动传统媒体与新兴媒体融合发展的出版形势下,医学电子期刊的视频内容和形式面临升级与创新。本文基于国内规模最大的医学电子期刊集群——中华医学会电子版系列期刊,从内容建设和推广传播两方面对医学电子期刊视频出版的发展现状和存在的问题进行分析和阐述,并提出了相应的提升策略,以期为医学电子期刊媒体深度融合发展提供一些思路和参考。 |
| 英文摘要: |
| Video publishing is of great significance to medical electronic journals and is a distinctive element of medical electronic journals. In the publishing situation of promoting the integration and development of traditional and emerging media, the video content and form of medical electronic journals are facing upgrading and innovation. This article is based on the largest cluster of medical electronic journals in China - the electronic version series of journals of the Chinese Medical Association. It analyzes and elaborates on the development status and existing problems of video publishing in medical electronic journals from two aspects: content construction and promotion and dissemination, and proposes corresponding improvement strategies, in order to provide some reference and ideas for the deep integration development of medical electronic journal media. |
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