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| 坚定文化自信,科技期刊形象标识助力文化传承与传播* |
| Strengthening cultural confidence and using STM journal logo to assist in cultural inheritance and dissemination: Design and application of logo of World Journal of Acupuncture-Moxibustion // GUO Shengnan, HAO Yang, WANG Fang, WU Jinyu, LIU Bing |
| 投稿时间：2024-03-08 修订日期：2024-06-13 |
| DOI： |
| 中文关键词: 文化自信 形象标识 传承 创新 传播 |
| 英文关键词: cultural confidence logo inheritance innovation spread |
| 基金项目: |
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| 中文摘要: |
| 以科技期刊形象标识的设计与应用为助推器,可进一步助力我国优秀传统文化的国际传播,坚定文化自信。本文以《世界针灸杂志》科技期刊形象标识的设计与应用为例,阐述科技期刊如何在传承基础上创新转译文化符号,在文化传播过程中发挥作用。同时介绍了科技期刊形象标识的设计应以文化内涵为内核,注意符合原创性、可识别性、体现学科特点、符合美学原理和可用性的原则。《世界针灸杂志》形象标识的设计过程就是提炼天人合一,时空一统的中医内涵,凝聚于《扁鹊针砭图》的文化图腾,转译为东方神韵与国际风范相得益彰的美学符号的过程。科技期刊人应进一步增强文化自信,推动我国优秀传统文化的国际传播,助力我国国际学术话语体系的构建。 |
| 英文摘要: |
| The design and application of STM journal logo can serve as a booster to further promote the international dissemination of China"s excellent traditional culture and strengthen cultural confidence. Taking the design and application of logo of World Journal of Acupuncture-Moxibustion as an example, this paper expounds how STM journals innovate and translate cultural symbols on the basis of inheritance, and play a role in the process of cultural transmission. At the same time, it was introduced that the design of STM journal logo should be centered around cultural connotations, paying attention to the principles of originality, recognizability, reflecting disciplinary characteristics, conforming to aesthetic principles, and usability. The design process of the logo of World Journal of Acupuncture-Moxibustion is to refine the connotation of traditional Chinese medicine, which is the integration of heaven and man, time and space, condenses in the cultural totem of Bian Que, and translates it into an aesthetic symbol that complements the oriental charm and international style. STM journal editors should further enhance cultural confidence, promote the international dissemination of China"s excellent traditional culture, and assist in the construction of China"s international academic discourse system. |
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