| 胡佳慧,卢湘帆.以价值定位为导向的《中国机械工程》品牌建设实践.编辑学报,2024,(3):328-332 |
| 以价值定位为导向的《中国机械工程》品牌建设实践 |
| Brand building practice of China Mechanical Engineering oriented by value orientation |
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| DOI：10.16811/j.cnki.1001-4314.2024.03.020 |
| 中文关键词: 品牌影响力 价值定位 栏目体系 定向约稿 策划专辑 多元化 媒体融合 |
| 英文关键词: brand influence value orientation column system directional submission plan album diversified media convergence |
| 基金项目:*2023年度全国学会期刊出版能力提升计划——高水平中文期刊培育项目(2023KJQK11)； 湖北省科技期刊楚天卓越行动计划“楚天领军期刊”资助项目(鄂科协办[2022]81号)；湖北省期刊发展扶持基金 |
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| 中文摘要: |
| 科技期刊的品牌影响力对学术交流和知识传播至关重要。本文以《中国机械工程》近年来的办刊实践为例,以期刊价值定位为导向,从关注机械学科发展动态、结合科研动向和热点题材、发挥编委优势、依托特色专辑、融合新媒体等方面着手,深入阐述了该刊采取构建新栏目体系、加大定向约稿力度、策划特色专辑出版、组织多元化学术交流活动、探索新发展模式等一系列措施来提升品牌影响力的思路与做法。通过探析具体案例、期刊文献计量指标和《中国机械工程》微信公众平台数据验证了所述措施的成效,并进行了相关思考,以期为我国中文科技期刊能够在学术界树立良好口碑提供一定参考。 |
| 英文摘要: |
| The brand influence of science and technology journals is very important for academic communication and knowledge dissemination. Taking the practice of China Mechanical Engineering in recent years as an example, oriented by journal value orientation, focusing on the development trends of mechanical disciplines, combining research trends and hot topics, giving full play to the advantages of the editorial board, relying on featured albums, and integrating new media, a series of measures such as building a new column system, increasing the intensity of directional submission contributions, planning the publication of featured albums, organizing diversified academic exchange activities, and exploring new development models are discussed to enhance the magazine’s brand influence. The effectiveness of these measures is verified by analyzing specific cases, journal literature measurement indicators and the data of Wechat public platform of China Mechanical Engineering.Some relevant thinking and analysis are given, which aims to provide some references for Chinese traditional science and technology journals to establish a good reputation in the academic circle. |
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