| 罗秋曼.品牌化建设助力《包装工程》高质量发展的策略与实践.编辑学报,2024,36(4):416-420 |
| 品牌化建设助力《包装工程》高质量发展的策略与实践 |
| Strategies and practices of brand construction to support high quality development of Packaging Engineering |
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| DOI：10.16811/j.cnki.1001-4314.2024.04.013 |
| 中文关键词: 《包装工程》 科技期刊 高质量发展 品牌化建设 品牌价值 |
| 英文关键词: Packaging Engineering scientific journals high quality development branding construction brand value |
| 基金项目: |
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| 中文摘要: |
| 实现高质量发展是中国式现代化的本质要求,也是建设一流科技期刊的有效途径。品牌化建设作为体现科技期刊高质量发展水平的重要组成部分,应被更多期刊从业者和学者重视。通过分析品牌化建设对科技期刊高质量发展的必要性,结合《包装工程》品牌化建设的实践经验,总结出科技期刊品牌化建设策略:找准品牌起点、扩大品牌效应、强化品牌传播、打通品牌链条和内塑品牌文化。并对应策略提出明确品牌差异、激活市场需求、攻克技术壁垒、厘清集群主线、突破思维局限5方面思考。《包装工程》系列品牌化建设工作契合新时代科技期刊高质量发展要求,对提升科技期刊品牌影响力、传播力、自信力起到了推动作用。 |
| 英文摘要: |
| To achieve high quality development is the essential requirement of Chinese modernization, and it is also an effective way to build first-class scientific journals. As an important part of reflecting the high quality development level of sci-tech journals, brand construction should be paid attention to by more journal practitioners and scholars. By analyzing the necessity of brand construction for the high quality development of sci-tech periodicals and combining the practical experience of the brand construction of the journal Packaging Engineering, this paper summarizes the strategies of brand construction for sci-tech periodicals:identifying the starting point of the brand, expanding the brand effect, strengthening the brand dissemination, opening up the brand chain and shaping the brand culture internally. Corresponding strategies are proposed to clarify brand differences, activate market demand, overcome technical barriers, clarify the main line of the cluster, and break through the limitations of thinking. The serial branding of Packaging Engineering conforms to the requirements of high-quality development of scientific journals in the new era, and has played a role in promoting the brand influence, communication and confidence of scientific journals. |
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