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| 《中医杂志》打造媒体融合出版矩阵的探索 |
| Exploration of creating a media fusion publishing matrix for Journal of Traditional Chinese Medicine |
| 投稿时间：2024-04-14 修订日期：2024-07-25 |
| DOI： |
| 中文关键词: 融合出版 科技期刊 学术影响力 学术传播 刊网一体化 |
| 英文关键词: integrated publishing technological journals academic influence academic communication integrated publication and network |
| 基金项目:中国科技期刊卓越行动计划(卓越计划-C-195) |
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| 中文摘要: |
| 以笔者在《中医杂志》融合出版工作中的实践与探索为例，阐释科技期刊应根据自身定位确立融合出版方向，充分利用现有资源开展融合出版工作，针对不同需求灵活地运用多种媒体形式传播学术内容，借助现代技术实现刊网一体化传播矩阵运营，提高个性化用户服务水平。同时，提出期刊应重视融合出版内容制作的创新与深耕、重视学术社交服务、提高个性化服务水平、重视版权保护，以期为科技期刊融合出版工作提供参考。 |
| 英文摘要: |
| Taking the exploration and practice of integrated publishing in Journal of Traditional Chinese Medicine as an example, this article explains that technological journals should establish the direction of integrated publishing based on their own positioning, fully utilize existing resources to carry out integrated publishing work, flexibly utilize multiple media forms to disseminate academic content according to different needs, use modern technology to realize integrated dissemination matrix of publications and websites, and improve personalized user service. At the same time, it is proposed that technological journals should pay attention to innovation and deep cultivation in the production of integrated publishing content, attach importance to academic social services, improve personalized service levels, and attach importance to copyright protection, in order to provide reference for the integrated publishing work of technological journals. |
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