| 周华清,郑淇佳,贺嫁姿.基于受众需求的科普期刊新媒体科普传播路径探析.编辑学报,2024,36(6):612-616 |
| 基于受众需求的科普期刊新媒体科普传播路径探析 |
| An exploration of the new media dissemination path of popular science in popular science periodicals based on audience demand |
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| DOI：10.16811/j.cnki.1001-4314.2024.06.005 |
| 中文关键词: 媒介可供性 科普期刊 学术运营 科普传播 媒介融合 |
| 英文关键词: media availability popular science journals academic operation popular science dissemination media integration |
| 基金项目:*国家社科基金2021年度一般项目(21BXW085) |
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| 摘要点击次数: 17 |
| 全文下载次数: 79 |
| 中文摘要: |
| 在新的科普传播环境下,科普期刊内容传播面临诸多问题,需要为科普期刊新媒体传播提出优化路径。本研究以媒介可供性理论为基础,从受众需求视角进行半结构访谈,发现科普期刊存在内容与受众需求有差距、与用户互动性不足、出版形态不适应移动环境等问题。科普期刊可以加强与新媒体融合,发挥期刊科普传播优势,满足受众在获取科普知识时的信息生产、移动传播、社交互动新需求,提升科普期刊的传播能力、内容吸引力,满足读者个性化需求,重视与科普受众互动交流的效率,探索科普期刊新媒体传播新路径。 |
| 英文摘要: |
| In the new environment of science popularization communication, popular science periodicals face significant challenges in content dissemination, necessitating the proposal of optimized paths for their new media dissemination. Based on the theory of media affordances, this study utilizes semi-structured interviews from the perspective of audience demand, identifying key issues such as a mismatch between content and audience needs, inadequate user interaction, and publication formats unsuitable for mobile environments. Popular science periodicals can strengthen their integration with new media, leverage their strengths in science popularization, and meet the new demands of audiences for information production, mobile dissemination, and social interaction when acquiring popular science knowledge. These efforts will improve the science communication capabilities of popular science periodicals, increase content attractiveness, satisfy readers’ personalized needs, prioritize the efficiency of interactive exchanges with science popularization audiences, and explore new paths for the new media dissemination of popular science periodicals. |
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