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| 创新与提升:农业综合类期刊封面的设计实践与角色重塑 |
| Innovation and Promotion: Design Practice and Role Remodeling for the Covers of Agricultural Comprehensive Journals |
| 投稿时间：2024-08-19 修订日期：2025-02-21 |
| DOI： |
| 中文关键词: 融媒体时代 农业综合类期刊 封面 设计实践 角色重塑 |
| 英文关键词: era of media convergence agricultural comprehensive journals cover design practice role remodeling |
| 基金项目:福建省科技计划省属公益类项目(2021R1033006、2024R1033005)；福建省农业科学院自由探索项目(ZYTS2023019) |
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| 摘要点击次数: 11 |
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| 中文摘要: |
| 在融媒体时代,抓好封面设计是科技期刊在“白热化”竞争中寻求突破的一个重要手段。在明确科技期刊封面设计实践目标的基础上,以农业综合类期刊《福建农业科技》为例,从封面革新的初衷、设计探索的历程、设计风格的塑造、制作流程的精细化管理4个方面,详尽阐述了该期刊封面设计的实践与探索过程,并提出了拓展稿源的途径、成果转化的桥梁、多向交互的平台、科技服务的纽带等4个期刊封面崭新的角色定位,最后强调了封面设计中的规范技巧、提升的建议以及取得的成效,以期为同类期刊提供可借鉴的经验与启示。 |
| 英文摘要: |
| In the era of media convergence, doing a good job in cover design is an important means for the sci-tech journals to seek breakthroughs in the “turning white-hot” competition. On the basis of clarifying the practical goal of the cover design of sci-tech journals, by taking the agricultural comprehensive journal “Fujian Agricultural Science and Technology” as an example, the practice and exploration process for the cover design of the journal were expounded in detail from the four aspects, including the original intention of cover innovation, the course of design exploration, the constitution of design styles and the fine management of production process. Then, four new role orientations of the periodical covers were put forward, including expanding the route of manuscript sources, the bridge of achievement transformation, the platform of multilateral interaction, and the link of scientific and technical services. Finally, the normative skills in the cover design, the suggestions for the improvement and the achieved results were emphasized, in order to provide referential experience and enlightenment for the journals of the same field. |
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