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| 以品牌学术活动促进理工类高校学报影响力提升的实践与思考 |
| Practice and reflection of enhancing the impact of university journals on science and technology by brand academic activities: taking “Author Salon” of Journal of Shanghai Jiao Tong University as an example |
| 投稿时间：2024-12-31 修订日期：2025-03-20 |
| DOI： |
| 中文关键词: 科技期刊 高校学报 学术活动 期刊品牌 影响力 |
| 英文关键词: scientific and technological journals university journals academic activities journal brand impact |
| 基金项目:上海市高校科技期刊研究基金 |
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| 摘要点击次数: 6 |
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| 中文摘要: |
| 打造品牌学术活动是促进理工类高校学报影响力提升的有利措施之一。本文总结了《上海交通大学学报》举办“作者沙龙”系列学术活动的实践经验，指出该活动架构特色体现在管理运作中人员分工明确、活动内容策划主次分明、活动宣传与实施得到“平台+策略”配套保障，并证实该活动的举办促使本刊新媒体平台关注度稳步攀升、相关论文使用数据提升、相应专栏稿源增加。研究揭示了本刊作为高校学报，成功利用品牌学术活动扩大知名度并增强影响力的核心要素，包括内容策划突出专业特色、服务对象以青年学者为先和重视“平台+策略”的宣发体系构建。本研究旨在为期望通过举办学术活动提升影响力的高校学报提供有益参考。 |
| 英文摘要: |
| Holding brand academic activities is one of the effective measures to enhance the impact of university journals on science and technology. This study summarizes the practice and experience of holding a series academic activity named as “Author Salon” by the editorial office of Journal of Shanghai Jiao Tong University. The structural features of the activity include a clear division of roles and responsibilities in management and operations, well-organized priorities in content planning, and the effective support of a coordinated “platform & strategy” approach for promotion and implementation. It is proved that the activities lead to the increase in followers of the new media platforms of the journal, usage data of related articles, and manuscript submissions to related columns. The study reveals the core factors of how the publicity and impact of this university journal is enhanced by holding brand academic activities, which include showcasing disciplinary features in content planning, primarily targeting young scholars, and emphasizing on the development of an integrated “platform & strategy” promotion system. The findings may provide conducive references for editorial offices of other university journals which intend to enhance the journal impact by holding academic activities. |
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