| 谭春林,张冰.科技期刊与新媒体融合构建期刊学术生态系统.编辑学报,2025,37(1):23-26 |
| 科技期刊与新媒体融合构建期刊学术生态系统 |
| Convergence of scientific journals and new media to build an academic ecosystem for journals |
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| DOI：10.16811/j.cnki.1001-4314.2025.01.005 |
| 中文关键词: 新媒体融合 科技期刊 期刊学术生态系统,公众认可度 学术影响力 |
| 英文关键词: new media integration scientific journals academic ecosystem for journals public recognition academic influence |
| 基金项目:*广东省科技计划“区域创新能力与支撑保障体系建设-高水平科技期刊建设-广东省科技期刊优秀人才项目”(2024B1212110009)；中国高校科技期刊研究会“善锋软件基金”课题“期刊新媒体文章微出版WePub程序”(CUJS2023-SF004)；中国科学技术期刊编辑学会2023—2024年度基金项目“科技期刊论文的视频化出版、科学数据的增强出版”(cessp-2023-C-06) |
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| 中文摘要: |
| 探讨新媒体时代背景下,科技期刊如何通过新媒体融合发展,构建期刊学术生态系统以提升其影响力和社会效益。基于新媒体矩阵的实践成果,提出集“微信社群-科技期刊-新媒体”于一体的“期刊学术生态系统”模型,并提出基于科研垂直受众的“用户思维”的精准受众定位策略。本文以《华南师范大学学报(自然科学版)》为例,详细分析新媒体融合对期刊发展的实际贡献,并提出一系列具体的操作策略和实践经验。通过微信公众号等新媒体平台,期刊可以扩大服务范围、提高公众认可度和社会影响力。新媒体的应用不仅提高了期刊内容的传播效果,还加强了期刊与读者、作者之间的互动,显著提升了期刊的学术质量和影响力。 |
| 英文摘要: |
| To explore how scientific journals can leverage new media integration to build an academic ecosystem that enhances their influence and social benefits in the context of the new media era. Based on practical achievements in the new media matrix, this paper proposes an academic ecosystem model that integrates WeChat communities, scientific journals, and new media and suggests precise audience targeting strategies based on the “user thinking” of vertical scientific audiences. Using the Journal of South China Normal University(Natural Science Edition) as an example, the paper provides a detailed analysis of the practical contributions of new media integration to journal development. It proposes a series of specific operational strategies and practical experiences. Through platforms such as WeChat official accounts, journals can expand their services and increase public recognition and social impact. The application of new media not only improves the dissemination of journal content but also strengthens the interaction between journals and their readers and authors, significantly enhancing the academic quality and influence of the journals. |
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