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| 匠心筑梦，探索国际一流科普期刊的办刊之道* ——以《健康世界》为例 |
| Exploring the way to building world-class popular science journals with ingenuity: taking Healthy World as an example |
| 投稿时间：2025-02-08 修订日期：2025-07-02 |
| DOI： |
| 中文关键词: 世界一流科普期刊 编辑策划学 品牌建设 《健康世界》 |
| 英文关键词: world class popular science journals editorial studies brand building Healthy World |
| 基金项目:中国科技期刊卓越行动计划二期（集群-A2） |
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| 中文摘要: |
| 科普期刊是提升公众科学素养的重要载体，肩负着传播科学知识、提升公众科学素养的重要使命。本文聚焦于科普期刊的编辑策划精要和运营管理模式，以《健康世界》的实践策略为例展开深入分析。通过整合专科分会学术资源、提升编辑团队专业素养、倾心策划选题新章，并搭建融媒体传播矩阵，《健康世界》编发出了科学易懂、深受公众喜爱的医学科普内容；同时，其开展了多元化科普项目，多措并举推进期刊品牌建设,显著提升了期刊的影响力。本文旨在分享《健康世界》的办刊经验，以期为匠心铸就世界一流科普期刊提供参考与启示。 |
| 英文摘要: |
| Popular scientific journals, as important carriers to enhance public scientific literacy, shoulder the important mission of disseminating scientific knowledge and promoting public scientific literacy. This paper focuses on the editorial planning and operational management of popular science journals, taking Healthy World as an example to deeply analyze its journal running strategies. By integrating the academic resources of specialist societies, enhancing the professionalism of the editorial team, and meticulously planning topic content, along with constructing a media convergence communication matrix, Healthy World has produced scientifically understandable and deeply loved medical popular science content. Simultaneously, through diversified popular science projects to promote brand building, it has significantly enhanced the journal's influence. This article aims to share the experience of Healthy World, in order to provide reference and inspiration for creating world-class science popularization journals. |
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